[Client] Ketchum SEIS
[Date] Jun. 2008
[Category]
[Description]
Urban Weekend is a sales promotion organised by Pepsi and Foster´s Hollywood where their participants could win a weekend in Madrid staying in one of the best Hotels in town, Puerta de América, spa circuits, karting, etc.
The consumers will also take part in a promotion at Foster´s Hollywood restaurants across Spain.
On the other hand, Pepsi works closely together with severals music bands and musicals; young bands at the start of their career, music festivals and consolidated national and international bands and singers sponsorship.
